Trade shows may inspire yawns and sighs of boredom. But, for many, it is something to look forward to. For those putting up a booth, it is a chance to show their wares to the world- or those visiting, and to perhaps connect with others in the industry. For visitors and spectators, it is a chance to learn something new about a certain industry. But, the one thing that everybody agrees on is the appearance of the trade show displays.
When you have trade booth, you need to able to stand out from among the crowd. You need to be the one drawing in the crowd and keeping them there. Some trade show displays clearly spell out the creativity of those putting it up. But, there are some that leave absolutely no impression on people. People’s eyes skip right over these booths. That’s why, trade show displays need you to bring it and be creative.
Here are a few tips to make sure that people enter your booth and actually pay attention to what you have:
I.Open Booths: Many believe that people are more receptive to open booths. Open booths basically have just one wall or perhaps no wall at all. If you have enough space, go for it. It’ll let people see your exhibits and your sign clearly. Speaking of-
II.Great Signage: You’d think this might be a little obvious- after all, its purpose is to tell people what you’re exhibiting plus what the name of your company is. But, there are so many trade show displays with tiny signs placed where people can practically not sight it all. Make sure your signage is poppin,’ and that it has all the necessary details you want to convey- like the contact details.
III.Promo Items and Raffles: This is one way to make an impression. Having raffles and giving away promo items. Try to get creative with this. Serve a cup of coffee, invite people in and then hit them with the raffle thing. Make sure that you announce the winners as soon as possible. This way, your visitors will remember you.
IV.Business Cards: Have you seen Lego’s business cards? They’re pretty awesome. You can try having something that connects your business/products to your business cards. This way, people are likely to save your card, even if it is just because they like looking at them.
So that’s it, folks! Just follow these four tips, bend them to suit you and your business and you have a great trade show display.
Looking for great trade show displays? Visit IndyDisplays and check out our varied collection. To read more about trade show displays, visit Wikipedia.